Is the Beauty Industry Inclusive?

September 8, 2017- Rihanna launched her makeup line titled Fenty Beauty. She decided to focus on making sure everyone of every shade with any undertone was able to find a high quality foundation that would match their natural skintone. Her whole campaign was supported by the idea that women should be able to walk into a make up store and find exactly what they wanted without having to mix colors. It was announced that Fenty Beauty made a total profit of approximately 120 million dollars in only 59 days. After Fenty Beauty, a great deal of makeup companies started to include more shades catered to darker skin women. The real question is did they really do it because they care about inclusion and diversity or because they realized this is a good business move.